Farming has always been a lucrative business because people need food for both physical and mental growth. The biggest challenge that farmers face is marketing and getting the produce to the market. Digital marketing has made it possible to make brands known and pass messages in real-time. Farmers have not been left behind and they are embracing the wave of social media marketing and getting tangible benefits. We now have groups on Facebook that are purely dedicated to farming and people are exchanging ideas that are benefiting a lot of people. The following are simple tips on how you can use Instagram as a farmer.
- Market your produce
Depending on the type of product that you farm, you can always use this channel to market your products. Verified Instagram accounts in major countries allow users to put purchase buttons alongside their posts. If you do not have a verified account, all is not lost because you can still showcase your products and provide buy links in the bio section. You can include clear photos and then indicate the price of your products on these images. You just need to target the right group and you are good to go.
- Get more information on farming
The internet is a good resource for learning new tricks and tips that you can apply in farming. Follow influential brands and learn new tips from them. Be on the lookout for emerging trends because potential customers are also updated. It is in this space that you will learn about the most efficient machinery to use and where you can get them. You also need to share your knowledge with others for you to succeed in this space. Follow people from diverse backgrounds as this raises the chances of getting information that you can rely on.
- Connect with people
Potential customers require someone they can connect to and Instagram provides the ideal platform to do this. The higher the number of followers, the higher the chances of converting them to customers. Growing your followers manually can take long and stale your growth on social platforms. The good news is that you can buy followers and increase engagement on this platform. You can read more about how to get more followers. Ensure that you respond to questions posed by your followers as this increases your chances of making a sale. You can interlink your social accounts as well to ensure that your content goes to all channels.