Instagram Marketing for Beginners

Thanks to its popularity, Instagram is a social media platform that works well for online marketing. However, beginners often lose their way when it comes to efficiently making use of their time spent on the platform. These following tips should guide you towards effective online marketing via Instagram:

Focus on a Specific Niche

Nothing turns off followers more than an aimless Instagram page. Therefore, it is a good rule of thumb to begin by deciding on the niche or specialty your account will have. As an example, you could create one about traveling or cooking, wherein you share your experiences and insights. Furthermore, you should also take a look at your fellow competitors in the same field so that you learn more from them. Also, it would not hurt if you engaged with like-minded individuals who focus on the same niche as you.

Practice Authenticity

Sure, it may be an online social media platform only, but you are advertising your brand here. Also, people prefer sticking around with individuals and companies who do not hesitate to reveal themselves and are authentic. You may add a bio and post real life pictures of you and your workers, as a method of establishing connections.

Two-Way Communication

Avoid acting like a self-indulgent narcissist on Instagram by expecting people to flock to your account without having to pay them back. Social media platforms work mainly by give-and-take, if you want people to follow and comment for you, you should do the same for them as well. In fact, you may even have to be the one to initiate communications just to get things started. At some point, maybe you will create a community via Instagram, thanks to your established connections with others.


Hashtags are the main feature of Instagram which enables users to look for relevant content. As much as possible, you have to make the most out of them, by using relevant ones as much as possible without spamming. Effective hashtagging can hook viewers without giving them the impression that you are desperate.

Other Marketing Tips

Besides these beginner tips, there are other, better advice for you to follow. You can even learn them on your own or from others. People view websites online to find decent content and information, and you too should.


Since Instagram is quite the popular social media platform thanks to its leverage of images, it is also a good site for online marketing. By following these tips, a beginner like you can get started on your marketing journey, and once you learn the ropes, you can learn the more complex strategies.